Tapping the Shoulder of Potential

The STT seminar objective is to identify potential Social Entrepreneurs (SE), to train them in the latest business skills, and to set up partnerships, joint ventures or distributorship. We will train approximately thirty to forty prospective trainees per year.

FRESH aims are to provide information and training to Americans and Africans to create and promote American exports into African markets.

KEYS TO SUCCESS

1. Developing successful relationships between American & African companies.
2. Increasing US imports/exports in African countries and America.
3. Bridging the gap between American and African business culture.

Service Description

Identification of SEs: FRESH Global will identify AEs from information obtain from local chamber of commerce, investment centers, and our marketing specialists. We will visit US small companies and spend considerable time studying their history, culture and successes in attempt to duplicate the same or better results in the Africa market.

Training: Through the STT seminars, the AEs will learn financial and business management principles and become familiar with corporate American culture. The AEs will acquaint themselves with business principles that have made American businesses successful. The STT seminars will emphasis the differences in America corporate culture and African traditional business culture and communication styles. Our motto is “It is better to understand each other than to see each other.” The major component of the seminar will highlight culture. Edward T. Hall introduced the concept of high and low context cultures in an attempt to explain the kinds and amount of contextual information that listeners and speakers bring to, and take from, conversations. Technical communication researchers and practitioners have extrapolated from the concept elements that influence how context influences the way we communicate and how technical documents are written. For instance, we know that high context cultures need (and want) less introductory material in written reports or low context cultures need information embedded throughout the document. However, as we investigate visual elements in international technical communications, concepts of Hall can help us communicate better between different cultural group. These concepts will be greatly emphasized.

Brokering: Once an SEs have been identified and trained through the STT seminars, we will develop a management team to with American companies in creating a partnership, joint venture, or distributorship deal.

FRESH also offers a traditional, but innovative way of promoting US small companies into the African market. We offer a management team of well trained Social Entrepreneurs and seminars developed and packaged in various ways that allow US small companies to choose their preferred relationship: joint ventures, partnership, joint venture, or distributorship. We offer the highest quality service with both the American companies and African Entrepreneurs in mind to create an economic boom in targeted African countries while increasing American exports.

For more information, please contact us.